EG Electronics acquires Leeroy Digital Signage, a specialist within digital communication services
EG Electronics AB, a company in the KAMIC Group, has acquired all the shares in Leeroy Digital
Signage AB. The seller is Leeroy Group AB, previously the parent of the acquired company.
Leeroy Digital Signage are specialists in digital signage and digital communication services using
displays in stores and public areas. With their own powerful software as a base the company offers
turnkey, flexible solutions for different types of digital signage including design, configuration and
hardware.
From now on the company will be part of KAMIC Group’s Electronics business area as a
subsidiary of EG Electronics AB. Anders Nilsson, one of the founders of Leeroy Group, will stay with
the acquired company and take on the role of head of Electronics’ digital signage operations.
Leeroy Digital Signage has offices in Sundsvall and Stockholm.
“EG Electronics has cooperated with Leeroy Group in many projects over the years so we know them
well and recognise that they are highly skilled in digital communication. I am very pleased that now,
by acquiring their digital signage business, we have taken on several dedicated experts in this field.
This significantly strengthens our offering within display solutions,” says Elisabet Österlund, head of
the Electronics business area and Managing Director of EG Electronics AB.
“We have a very positive view of EG Electronics’ acquisition of the business since it will be part of a
structure with better conditions for the operations to reach their full potential and from a strategic
perspective strengthen the customer offering and position in the market,” says Erik Göransson, CFO
and COO of Leeroy Group AB.
KAMIC Group is a corporate group consisting of almost 30 operating companies
active in both trade and manufacturing. Our common aim is to be a leading supplier of technical products
and services within several well-defined product and market niches. The Group has around 700 employees
in 12 countries in Northern Europe, Asia and the USA and annual sales of approximately SEK 2 billion. Our
customers are found mainly in manufacturing industry but also among electrical installers, construction
companies and telecom service providers.
For more information, please contact
Anders Nilsson, CEO, Starbit
+46 60 606 0375 | anders.nilsson@starbit.se
About Starbit
Starbit works with some of the most trusted brands in the world. They create sustainable, tailor-made solutions that give businesses the upper hand now and in the future.
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